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Bachelor of business administration

The National University’s Bachelor of Business Administration (BBA) program equips students with the skills and self-confidence to effectively manage and adapt to a wide range of competitive and constantly changing business environments. The program is designed to provide students with the specialized knowledge they need for entry into the job market along with the analytical and communication skills essential for a successful career in business. The compulsory courses allow students to develop core business skills. You can then build on these by selecting one or two specialist areas including Accounting and Information Systems, Management Studies, Marketing and Finance and Banking.


BBA program which is referred to as the golden passport, since it gives its holder an edge in the job market by opening more doors of opportunity. The present decade has been labeled as the era of business, business administration and business graduates. The BBA program aims at developing a student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The program assists the Student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise. The Bachelor of Business Administration degree program combines the required General Education courses that can provide liberal arts foundation with a coherent business core that is designed to provide a foundation for careers in business and management or preparation for
advanced study.

The BBA program will be a four-year degree program comprising eight semesters in which the first six semesters are common to all BBA students and the rest two semesters concentrates and focus on the four specialization areas that include:

1) Accounting and Information System (AIS),

2) Management Studies,

3) Marketing,

4) Finance and Banking.

Overall, the degree helps the graduate to learn more about how business is conducted around the world.

Program Objectives

The learning goals of the BBA program are as follows:
∙ To develop leadership skills, creativity and entrepreneurship
∙ To handle future challenges of business ∙ To Exhibit technical proficiency in domestic as well as global business through the study of major disciplines within the fields of business.
∙ To analyze and develop solutions for business problems and issues by using logical reasoning patterns for evaluating information, materials and data.
∙ To conceptualize a complex business issue and articulate into a written statement and oral presentation.
∙ To exhibit competence in the use of technology and information systems in modern organizational operations
∙ To demonstrate entrepreneurial skills for creating and managing innovation, new business development and high-growth potential entity
∙ To choose careers in the public, private, multi-national corporations (MNCs) and government sectors
∙ To further facilitate advanced level programs in business administration